The corporate image is to an organisation what the cover is to a book. It tells people a lot about the organisation's competence and professionalism. It is probably one of the most important aspects of any branding strategy.

 

Client

Springboard Housing Association

Project

A new corporate image to reflect a modern, forward-looking organisation with an emphasis on its Christian concerns.

Comments

As part of their 25th anniversary celebrations we helped organise an event to launch the new corporate image. For that event, we also produced a documentary video, A Lifetime of Caring, which outlines the history of the association.