At The Lot we design for the user, the reader, the audience - not for other designers. We go for originality to catch the users' eye and simplicity to keep their attention.

Client

Camden Citizens' Advice Bureaux Service

Project

Annual Report

Comments

In terms of content, the main objective was to give prominence to the large number of outreach projects they run. But we also wanted to present the human face behind the organisation. With that in mind, we used black and white portraits on a colour background to emphasise the importance of staff and clients as people. We edited, photographed, designed and produced.

Comments

The film company wanted to release five films as a collection. Although each film is very different from each other, we had to find stylistic cohesion to present it as a collection, while at the same time each DVD cover and disk had to convey its own individual message.

"The Lot did an excellent job (even though we were pressed for time) and we are very pleased with the results." - Erik Knudsen, Director.